All year round, brands have the opportunity to create sustainable change by creating a culture of inclusion and belonging for queer people within their work organizations and in their campaigns. Consumers are wide awake to performative support. Don’t just focus on the month of Pride - it’s not enough to be a Pride Month ally.Give the stage to queer influencers and leaders - if you genuinely want to use your platform to lend support to the movement, put the spotlight on someone who can be a spokesperson for your campaign.Stay clear of rainbow washing - this describes how businesses capitalize on the Pride symbol - the rainbow in an attempt to show performative support for the LGBTQIA+ community without lifting a finger to support the marginalized community in a tangible way.Here are a couple of pointers to keep in mind when you’re strategizing for your campaign. It’s commonplace for companies to only show their support for the queer community during the month of Pride. Rules of thumb for Pride Month Campaigns: A year later was the first Pride march, marking the one-year anniversary of the Stonewall Uprising. This is cemented in history as the Stonewall Riots - a turning point for the Gay Liberation Movement. What began as a police raid, escalated into consecutive days of protesting. This time though, patrons and neighborhood residents, tired of the relentless police harassment, fought back. It was one of those regular nights at the Stonewall Inn when the police, once again started raiding the New York City gay bar. Pride Month is an annual celebration uplifting lesbian, gay, bisexual, transgender, queer, intersex, and asexual culture - supporting their rights, activism, and humanity. The rainbows and coordinated color displays may be our first point of reference for Pride, but don’t let the colorful arrays overshadow the purpose of why we commemorate Pride. ![]() #5 The Anderson house project fundraising campaign
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |